Unexpected Consequences

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People sometimes ask me if Borealis is a family business. I say yes, but not exactly the Baldwin family. My own four boys have been a help, but they all have their own work. There’s another family, though. About nine years ago we were looking for a sales director, and David Williams and I had […]

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The Chicken and the Road

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  The old joke asks what is the difference between a contribution and a commitment? So? In a ham and egg breakfast, the chicken makes a contribution, and the pig makes a commitment. In life, some of us try to go through contributing a bit and not doing too much harm. Some of us make […]

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Something About Borealis

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This is an article about The Borealis Press, with a bit of history.

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A Bit Painful

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This is a bit painful, but at the grocery store recently Doris said “good afternoon” to a woman buying Borealis Press cards. “This is perfect,” the lady said, holding up card 653. “It’s for my 87-year-old father, whose b**** s*** wife is leaving him.” Doris was speechless (a first). I suppose that is confirmation, if […]

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Grace Robertson, OBE

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The stories of post WWII England came to life through the brilliant work of Picture Post magazine photographers. There wasn’t a woman photographer among them until Grace Robertson’s work was published in 1948. Grace left school early and did not consider a photographic career until she had an experience that she has described as “seeing […]

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Quotations

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The Borealis Press may have been the first card company to match quotations with photographs, but for at least a few thousand of years before the internet we humans have been using quotations to pass on wit and wisdom. Two parts of this interest us intensely. One is the misquote thing. Everybody knows, for example, […]

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George Daniell and the beginning of Quote UnQuote

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The first Borealis Press office was in Ellsworth, Maine, in the walk-in basement of a big red brick building that looked like a fire-house. It was a pleasant scene, two blocks in from Main Street, two blocks up from the Union River, in an old-fashioned neighborhood of frame houses and big trees. The quiet streets […]

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Rudolph deHarak

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You can Google plenty about Rudolph deHarak, and there’s at least one book on him in the works. This report is mostly about how Rudy walked into The Borealis Press and hijacked my graphic vision. And about what a guy he was. I didn’t know it when he walked in the door and started driving […]

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Eliot Sweet

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This has nothing to do with greeting cards, but something to do with the kind of nutty do-it-yourself doggedness that started The Borealis Press, and, to a good degree, stays with us. The words below are part of an obituary I wrote about my friend Eliot Sweet. The carpenter and magazine writer referred to are […]

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The Dirtiest Part of Printing

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The Borealis Press started printing in 1990, but our press and techniques were the same as printers used for those lush European art books of the 1950s and 1960s. We made negatives with a room-size camera and printed three-, four-, even seven- and nine-color jobs one color at a time, on our Mielhe single-color press. […]

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